Sociologyical and electoral research

Explore the views to take justified decisions

What we study
  • Study of social and political situation and dynamics of social moods and people's expectations
    • Detection of the most important for people social, economic and political issues
    • Determination of people's confidence level to initiatives, programs, social and political institutions
    • Determination of people's satisfaction level with the activity of public and political organizations
    • Study of dynamics and basic tendencies of social, political, legal, cultural, ethnic, economic processes
  • Public opinion polls
    • Study of people's attitude to social, political, legal, economic, cultural, media events
    • Analysis of knowledge, attitude of target group to various social, political and economic events, real and planned social innovations
    • Study of ethnic, religious activity, tolerance, etc.
    • Study of the value of ideological and political orientations of the society
  • Study of style and quality of life of people
    • Regional, stratified, sex-and-age patterns of life style
    • Monitoring of basic indices of people living standards
  • Evaluation of electoral potential parties/candidates
    • Study of profile and preferences of voters: detection of values, beliefs, needs of voters
    • Electorate segmentation. Detection of individual leverage for specific segments
    • Detection of opinion leaders
    • Determination of loyal and unloyal voters to candidate/political party, risk of loss of electorate
    • Analysis of the current and expected behavior of voters
    • Study of the images of candidates/parties and the most important image-building characteristics
    • Study of the image of candidate/party existing with the voters for the purpose of its improvement or correction
    • Detection of the ways to build up electoral potential of candidate/party
  • Analysis of electoral programs of competitive candidates/parties
    • Detection of strengths and weaknesses of campaign strategies of competitive candidates
    • Analysis of electoral programs of competitive candidates/parties
    • Analysis of competitors' resources collection (media, administrative resources, etc.)
    • Analysis of weak and pain points of competitive candidates/parties
    • Analysis of general concept and strategies of electoral campaign of competitive candidates/parties
  • Evaluation of results and consequences of election
    • Evaluation of alignment of political forces before and after election
    • Analysis of opportunities and risks of development of various market sectors formed by political environment
    • Detection of the basic tendencies of development of social and political situation in connection with assumption of power by someone or other political force
  • Exit Polls
    • Obtaining latest information according to the results of voting
  • Political Ratings
    • Study of the knowledge level, confidence level to candidate/party
    • Rating of candidates/parties
    • Detection of the most probable "last minute change of opinions"
  • Testing of campaign materials and evaluation of their efficiency
    • Recommendations for choosing format, idea, design, communication channels
  • Study of image of entities of social and political activity
    • Overall evaluation of image and its components
    • Study of the image over time
    • Comparative analysis of the image, information activity and attractiveness of various political entities
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