Consumer Goods

We create the brand development roadmap

About the Sector

The marketing studies aimed at comprehension of consumer behavior motives, determination of actual brand value, advertising efficiency enable the companies to take non-standard decisions with confidence and to promote brands within short time at various stages of their development

Challenges Solved
  • Determination of market volume and potential

  • Choice of optimal ways and channels to penetrate the market

  • Evaluation of competitive environment

  • Study of brand potential, health and image

  • Evaluation of level of satisfaction with the brand

  • Study of consumer life style

  • Study of consumption situation and consumer motivation

  • Consumer segmentation

  • Testing of advertising concept and advertising products

  • Evaluation of advertising campaign efficiency

  • Testing of new products

  • Testing of band changes (packing, taste, price, etc.)

  • Tracking studies relating to research of brand positions and advertisement knowledge

To get a consultation

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