Our team has over 20 years of research expertise.
This turned out to be enough to realize our capabilities and develop the principles that guide us in the formation of business processes and corporate culture.
During this time, our team has been called a “sect of perfectionists” more than once – we are always happy to welcome the purposeful and dedicated specialists in Yasno Research & Consulting Group.
Value vision of Yasno Research & Consulting Group
- Our approach to work is based on academic knowledge and extensive experience. This gives us an understanding not only of the value of relevant and reliable information, but also of the features of its application. The team members are the specialists in marketing, sociology, political science and psychology. Every third specialist has a scientific degree. The collective experience of Yasno R&C Group is formed by the management activities at large manufacturing, distribution enterprises in the field of marketing, advertising and PR, management of social projects and political consulting.
- We carry out studies based on the existing needs and the specific situation of each client. Yasno Research & Consulting Group specializes in custom (ad hoc) research for both B2C and B2B markets.
- We are extremely demanding on the quality of data because we are convinced that competent decisions can only be made on the basis of truthful information. Therefore, we do not hide the facts, even when the client may not like the data.
- Confidentiality and protection of personal data are immutable laws in research. We comply with the procedures and quality standards adopted in the research industry, in particular, the ICC/ESOMAR International Code, the Marketing Research Association (MRA) Code of Marketing Research Standards, as well as the code of ethics and quality standards of the Ukrainian Marketing Association, of which we are members. Besides, you can be sure that the data will not be transferred to third parties – the client receives all rights to the results of the study. We approach the data of the participants of the study with the same responsibility: we work in accordance with the Law on the Protection of Personal Data and transmit information about the respondents only in a generalized form.
- We know we are not perfect. That is why we are constantly learning, developing and implementing new research, analytical and methodological tools.
- The results of Yasno R&C Group research reveal the truth not only because they are reliable and have passed a multi-stage analysis, but also presented in the most readable form. We communicate the results so that it is clear to you how to interpret and apply them.
- We do not play the game “who is faster and cheaper.” You will always receive an honest answer, what information is achievable, what is not, in what time frame and at what cost.
- And we do not strive for publicity – our projects speak for themselves. You are now reading this information, most likely because one of our partners recommended us.
Finally, we are deeply convinced that when serious decisions depend on the results of research, and large investments or global changes are at stake, there is no place for amateurism.
The research expertise of Yasno Research & Consulting Group will allow you to get a holistic, objective, unbiased analysis and, of course, a clear vision for bold decisions.