Real Estate and Property Development

Market research is the foundation of the marketing strategy of the company

About the Sector

Growth in the real estate and property development sector – the key indicator of the country economic health. The studies of the property development market allow to act firmly in a highly competitive environment based on the data about the  buying behavior, the market condition, the price policy. The studies aimed at the evaluation of the risks and the chances relating to the real estate investment are of great importance

Challenges Solved
  • Analysis of situation and tendencies in the real estate and property development market

  • Competitive analysis, study of market player positions

  • Price studies (monitoring of prices for construction materials, products, services)

  • Detection of growth areas and white space for products / services

  • Forecast and prospects of real estate market development

  • Analysis of users’ needs and evaluation of the level of their satisfaction

  • Search of vacant image niches for company positioning

  • Research of company image and reputation

  • Research of personnel loyalty and motivation

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