Home Services Consumer behavior research

Consumer behavior research

Find the way to your consumer quicker than your competitors

What we study

Consumer satisfaction study
- Study of the level of consumer satisfaction with the product/service quality
- Determination of the factors which have the greatest influence on the product/service choice
- Determination of the ways of target influence on consumers
Study of consumer life style, habits and preferences
- Understanding of peculiarities and motives of behavior of the target audience
- Study of interests, opinions, life style of target audience
- Study of buying behavior
- Determination of preferred sources of information and confidence level
Consumer Segmentation
- Demographic, social and economic, psychographic segmentation
- Determination of segments with regard to needs and motives to purchase
- Segmentation with regard to behavioral attribute
- Determination of segments with regard to buying situation and consumption
- Search of key consumer segments
Customer Journey Map
- Study of the phases passed by the buyer prior to, during and after buying
- Determination of customer needs and expectations, search of pain points
- Detection of the factors motivating / hindering the buying
- Study of the communication channels used and their efficiency
- Determination of the agents of influence and the force of their impact on the buying behavior
Consumer Behavior Forecast
- Forecast of consumer behavior at the specified configuration of a set of conditions
- Reveal of the product/service key attributes to which consumers give preference in the first instance
- Determination of the best configuration of new or already existing products/services
- Detection of the hidden factors influencing the consumer behavior
Study of the level of customer satisfaction with the product/service quality
- Determination of the factors which have the greatest influence on selection of a supplier
- Determination of the degree of influence of the company image, its brands/TMs on the level of satisfaction with the company
- Determination of the ways of target influence on customers
Evaluation of customers' loyalty level
- Analysis of the customers' buying pattern
- Expenditure accounting for moving to a new supplier
- Evaluation of the brand/service from the point of view of the needs which are satisfied with it and the values which are present with the customer
- Determination of the attitude to the brand/service/company
- Study of price expectations, evaluation of readiness to pay for the premium price
- Evaluation of the loyalty to the brand/service/company