Areas of activity
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Development of questionnaires for quantitative research
- Creation of screening instructions, compilation of criteria for selecting respondents
- Development of a logical structure of the questionnaire, design of a sequence of blocks for an effective and logical transition from general to specific questions
- Creation of clear formulations to minimize subjectivity and increase the reliability of responses
- Application and adaptation of classic measurement scales (Likert, differential) for correct statistical analysis
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Development of guides for qualitative research
- Creating a clear sequence of topics - from the stage of establishing trust to the use of projective and in-depth techniques
- Composing questions that encourage respondents to give detailed answers, revealing their motivation and emotional barriers
- Developing specialized guides for expert interviews and ethnographic research
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Recruiting respondents
- B2C (Business to Consumer) respondent recruitment: selection of a broad consumer audience, including the mass consumer, specialized groups (youth, pensioners, IDPs) and consumers of specific goods or services
- B2B (Business to Business) respondent recruitment: search and attraction of professionals, experts, managers, business owners and specialists from narrowly focused industries
- Verification of respondents’ compliance with screening criteria to guarantee sample quality
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Fieldwork and data processing
- Organization and moderation of qualitative research (FGD, GI, expert interviews) and management of the data collection process in quantitative research (face-to-face surveys, online surveys)
- Transcription of materials, translation of audio and video recordings of in-depth interviews and focus groups into text format
- Professional translation and adaptation of research materials (questionnaires, guides, transcripts, reports) according to the cultural and linguistic context of the region
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Analysis and reporting
- Comprehensive processing of quantitative data using statistical methods (correlation analysis, segmentation, regression analysis). Qualitative data analysis, highlighting key themes and insights
- Creating a final report containing conclusions and practical recommendations
- Preparing a project presentation
Cases
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