What we study
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Evaluation of obstacles for market penetration
- Evaluation of opportunities, scope and speed for competitors' market penetration
- Evaluation of the payback period
- Evaluation of the product and geographical boundaries of market
- Analysis of the influence of foreign economic market conditions and globalized competition
- Analysis of the factors connected with the activity of governmental authorities
- Evaluation of obstacles for market penetration
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Market potential assessment
- Evaluation of the market size, market capacity and market share
- Evaluation of the return on investments for companies planning the market penetration
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Analysis of competitive environment
- Reveal of actual and potential competitors
- Determination of competitors' market positions
- Analysis of advantages of competitors and their brands
- Image of competitors' brands
- Determination of nearest competitors in price segments
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Market segmentation
- Determination of vacant and/or most attractive market segments
- Obtaining information about market geographical segments
- Determination of price segments
- Market structuring with regard to distribution channels, consumption volume, brand loyalty
- Analysis of image niches
- Optimization of brand position, selection of target segments
Cases
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