What we study and create
-
Determination of opportunities and risks of business development
- Obtaining the market comprehensive information which allows to determine the opportunities for company development
- Analysis of ambient environment (analysis of political risks, foreign policy conditions, macroeconomic factors, influence of probable legislative changes on business processes, investment climate, relationships with foreign partners)
-
Detection of company strengths and weaknesses, evaluation of opportunities and threats, development of strategy of further work
- Detection of political, economic, social and technological aspects of ambient environment influencing the business processes
-
Reputation audit and consulting
- Ratings of the brand/company awareness and confidence
- Analysis of the brand/company image
- Monitoring of the company reputation
- Analysis of the factors influencing the reputation
- Development of the reputation strategy
-
Efficiency of advertising and marketing activities evaluation
- Examination of the system of collection and use of marketing information
- Provision of the current information about decrease/increase of the TM/brand awareness level, about the efficiency of communications, about the factors influencing the choice of the brand, about the advertising campaign effectiveness
- Evaluation of the effectiveness of advertising, marketing and PR campaigns over time with the help of tracking studies
-
Development/correction of marketing strategy
- Development/correction of the marketing strategy taking into account the changes in consumers' behavior in case of decrease/increase of purchasing power, launch of new products/services, change of the price for competitors' products/services
- Creation of the market penetration strategy for new products, brands
- Creation of the company TM/brands positioning/repositioning
-
Creation of motivation programs
- Search of motivating stimuli for every target group
- Brand/service promotion
- Sales promotion (program for consumers, dealers, agents, sales departments)
- Development of relationship marketing strategy
Cases
To get a consultation
Describe your project and we will contact you as soon as possible
Thank you,
Your request has been sent!
Your request has been sent!
We will contact you within 24 business hours