Social and electoral research

Explore the views to take justified decisions

What we study
  • Analysis of socio-political dynamics and public expectations
    • Analysis of public sentiments and expectations during periods of reform, crisis, or transformation
    • Identification of key socio-economic and political issues relevant to the population
    • Assessment of public trust in institutions, initiatives, programs, and political entities
    • Evaluation of public satisfaction with the performance of social and political institutions
    • Assessment of access to basic services (education, healthcare, social protection, etc.)
    • Research on the needs and experiences of vulnerable groups (IDPs, refugees, persons with disabilities, women, youth, military, veterans, etc.)
    • Analysis of attitudes toward human rights, discrimination, equality, and civic engagement
    • Study of dynamics and trends in social, political, legal, cultural, ethnic, and economic processes
    • Monitoring and evaluation (M&E) of social projects, programs, initiatives, and local policies
  • Public opinion research / surveys
    • Assessment of public attitudes toward social, political, legal, economic, cultural, and media events
    • Analysis of knowledge and perception of socio-political and economic developments and innovations
    • Evaluation of trust in national institutions, local government, media, and international organizations
    • Monitoring changes in public opinion regarding the war, reconstruction, and social solidarity
    • Analysis of forced migration, return, and adaptation experiences of internally displaced persons
    • Assessment of perceptions of safety, information threats, and the impact of disinformation
    • Study of ethnic and religious engagement, tolerance, and social cohesion
    • Analysis of societal values, ideologies, and political orientations
  • Study of Lifestyle and Quality of Life
    • Regional, stratified, and gender/age-specific lifestyle models
    • Monitoring of key quality-of-life indicators
    • Analysis of the impact of social crises on housing, resource access, and adaptation
    • Study of household economic behavior, consumption, savings, and borrowing patterns
    • Assessment of digital inequality and access to online services across social groups
    • Analysis of youth lifestyle, education, and career aspirations
    • Assessment of the impact of mobility (forced or voluntary) on quality of life
    • Research into household practices, life satisfaction, and well-being
  • Evaluation of the electoral potential of parties and candidates
    • Study of profile and preferences of voters: detection of values, beliefs, needs of voters
    • Electorate segmentation. Detection of individual leverage for specific segments
    • Detection of opinion leaders
    • Determination of loyal and unloyal voters to candidate/political party, risk of loss of electorate
    • Analysis of the current and expected behavior of voters
    • Study of the images of candidates/parties and the most important image-building characteristics
    • Study of the image of candidate/party existing with the voters for the purpose of its improvement or correction
    • Detection of the ways to build up electoral potential of candidate/party
  • Analysis of electoral platforms of candidates and parties
    • Detection of strengths and weaknesses of campaign strategies of competitive candidates
    • Analysis of electoral programs of competitive candidates/parties
    • Analysis of competitors' resources collection (media, administrative resources, etc.)
    • Analysis of weak and pain points of competitive candidates/parties
    • Analysis of general concept and strategies of electoral campaign of competitive candidates/parties
  • Evaluation of the election results and their consequences
    • Evaluation of alignment of political forces before and after election
    • Analysis of opportunities and risks of development of various market sectors formed by political environment
    • Detection of the basic tendencies of development of social and political situation in connection with assumption of power by someone or other political force
  • Exit Polls
    • Obtaining latest information according to the results of voting
  • Political Ratings
    • Study of the knowledge level, confidence level to candidate/party
    • Rating of candidates/parties
    • Detection of the most probable "last minute change of opinions"
  • Testing of campaign materials and evaluation of their effectiveness
    • Evaluation of how messages, visuals, and slogans are perceived by target audiences
    • Recommendations on format, structure, tone, and communication style
    • Analysis of the effectiveness of design, colors, typography, and visual elements
    • Testing communication channels: social media, print, outdoor advertising, etc.
    • Comparison of different concepts and messages and their influence on audience groups
    • Assessment of potential impact on awareness, attitudes, and behavioral intentions
  • Testing Campaign Materials and Assessing Their Effectiveness
    • Evaluation of how messages, visuals, and slogans are perceived by target audiences
    • Recommendations on format, structure, tone, and communication style
    • Analysis of the effectiveness of design, colors, typography, and visual elements
    • Testing communication channels: social media, print, outdoor advertising, etc.
    • Comparison of different concepts and messages and their influence on audience groups
    • Assessment of potential impact on awareness, attitudes, and behavioral intentions

Social research helps to better understand the needs, attitudes, and behavior of different population groups — in the context of reforms, crises, changes, or daily life. We work with a wide range of topics and requests. Yasno Research & Consulting combines qualitative and quantitative methods, tailoring them to the target group, research objectives, and context.

You can explore some of our case studies.

The research we conduct always has a practical application — to support decision-making, launch initiatives, and strengthen trust. If you are looking for a partner to implement your project, we are open to cooperation — with NGOs, local authorities, donor foundations, academic institutions, and media.

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