What we study
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Study of social and political situation and dynamics of social moods and people's expectations
- Detection of the most important for people social, economic and political issues
- Determination of people's confidence level to initiatives, programs, social and political institutions
- Determination of people's satisfaction level with the activity of public and political organizations
- Study of dynamics and basic tendencies of social, political, legal, cultural, ethnic, economic processes
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Public opinion polls
- Study of people's attitude to social, political, legal, economic, cultural, media events
- Analysis of knowledge, attitude of target group to various social, political and economic events, real and planned social innovations
- Study of ethnic, religious activity, tolerance, etc.
- Study of the value of ideological and political orientations of the society
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Study of style and quality of life of people
- Regional, stratified, sex-and-age patterns of life style
- Monitoring of basic indices of people living standards
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Evaluation of electoral potential parties/candidates
- Study of profile and preferences of voters: detection of values, beliefs, needs of voters
- Electorate segmentation. Detection of individual leverage for specific segments
- Detection of opinion leaders
- Determination of loyal and unloyal voters to candidate/political party, risk of loss of electorate
- Analysis of the current and expected behavior of voters
- Study of the images of candidates/parties and the most important image-building characteristics
- Study of the image of candidate/party existing with the voters for the purpose of its improvement or correction
- Detection of the ways to build up electoral potential of candidate/party
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Analysis of electoral programs of competitive candidates/parties
- Detection of strengths and weaknesses of campaign strategies of competitive candidates
- Analysis of electoral programs of competitive candidates/parties
- Analysis of competitors' resources collection (media, administrative resources, etc.)
- Analysis of weak and pain points of competitive candidates/parties
- Analysis of general concept and strategies of electoral campaign of competitive candidates/parties
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Evaluation of results and consequences of election
- Evaluation of alignment of political forces before and after election
- Analysis of opportunities and risks of development of various market sectors formed by political environment
- Detection of the basic tendencies of development of social and political situation in connection with assumption of power by someone or other political force
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Exit Polls
- Obtaining latest information according to the results of voting
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Political Ratings
- Study of the knowledge level, confidence level to candidate/party
- Rating of candidates/parties
- Detection of the most probable "last minute change of opinions"
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Testing of campaign materials and evaluation of their efficiency
- Recommendations for choosing format, idea, design, communication channels
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Study of image of entities of social and political activity
- Overall evaluation of image and its components
- Study of the image over time
- Comparative analysis of the image, information activity and attractiveness of various political entities
Cases
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