What we study
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Analysis of socio-political dynamics and public expectations
- Analysis of public sentiments and expectations during periods of reform, crisis, or transformation
- Identification of key socio-economic and political issues relevant to the population
- Assessment of public trust in institutions, initiatives, programs, and political entities
- Evaluation of public satisfaction with the performance of social and political institutions
- Assessment of access to basic services (education, healthcare, social protection, etc.)
- Research on the needs and experiences of vulnerable groups (IDPs, refugees, persons with disabilities, women, youth, military, veterans, etc.)
- Analysis of attitudes toward human rights, discrimination, equality, and civic engagement
- Study of dynamics and trends in social, political, legal, cultural, ethnic, and economic processes
- Monitoring and evaluation (M&E) of social projects, programs, initiatives, and local policies
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Public opinion research / surveys
- Assessment of public attitudes toward social, political, legal, economic, cultural, and media events
- Analysis of knowledge and perception of socio-political and economic developments and innovations
- Evaluation of trust in national institutions, local government, media, and international organizations
- Monitoring changes in public opinion regarding the war, reconstruction, and social solidarity
- Analysis of forced migration, return, and adaptation experiences of internally displaced persons
- Assessment of perceptions of safety, information threats, and the impact of disinformation
- Study of ethnic and religious engagement, tolerance, and social cohesion
- Analysis of societal values, ideologies, and political orientations
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Study of Lifestyle and Quality of Life
- Regional, stratified, and gender/age-specific lifestyle models
- Monitoring of key quality-of-life indicators
- Analysis of the impact of social crises on housing, resource access, and adaptation
- Study of household economic behavior, consumption, savings, and borrowing patterns
- Assessment of digital inequality and access to online services across social groups
- Analysis of youth lifestyle, education, and career aspirations
- Assessment of the impact of mobility (forced or voluntary) on quality of life
- Research into household practices, life satisfaction, and well-being
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Evaluation of the electoral potential of parties and candidates
- Study of profile and preferences of voters: detection of values, beliefs, needs of voters
- Electorate segmentation. Detection of individual leverage for specific segments
- Detection of opinion leaders
- Determination of loyal and unloyal voters to candidate/political party, risk of loss of electorate
- Analysis of the current and expected behavior of voters
- Study of the images of candidates/parties and the most important image-building characteristics
- Study of the image of candidate/party existing with the voters for the purpose of its improvement or correction
- Detection of the ways to build up electoral potential of candidate/party
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Analysis of electoral platforms of candidates and parties
- Detection of strengths and weaknesses of campaign strategies of competitive candidates
- Analysis of electoral programs of competitive candidates/parties
- Analysis of competitors' resources collection (media, administrative resources, etc.)
- Analysis of weak and pain points of competitive candidates/parties
- Analysis of general concept and strategies of electoral campaign of competitive candidates/parties
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Evaluation of the election results and their consequences
- Evaluation of alignment of political forces before and after election
- Analysis of opportunities and risks of development of various market sectors formed by political environment
- Detection of the basic tendencies of development of social and political situation in connection with assumption of power by someone or other political force
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Exit Polls
- Obtaining latest information according to the results of voting
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Political Ratings
- Study of the knowledge level, confidence level to candidate/party
- Rating of candidates/parties
- Detection of the most probable "last minute change of opinions"
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Testing of campaign materials and evaluation of their effectiveness
- Evaluation of how messages, visuals, and slogans are perceived by target audiences
- Recommendations on format, structure, tone, and communication style
- Analysis of the effectiveness of design, colors, typography, and visual elements
- Testing communication channels: social media, print, outdoor advertising, etc.
- Comparison of different concepts and messages and their influence on audience groups
- Assessment of potential impact on awareness, attitudes, and behavioral intentions
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Testing Campaign Materials and Assessing Their Effectiveness
- Evaluation of how messages, visuals, and slogans are perceived by target audiences
- Recommendations on format, structure, tone, and communication style
- Analysis of the effectiveness of design, colors, typography, and visual elements
- Testing communication channels: social media, print, outdoor advertising, etc.
- Comparison of different concepts and messages and their influence on audience groups
- Assessment of potential impact on awareness, attitudes, and behavioral intentions
Cases
Sectors
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