Areas of activity
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Strategic research planning
- Creating a project terms of reference. Formalizing research goals, hypotheses, and objectives
- Designing the optimal research architecture taking into account budget, timeline, and human resources
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Correct methodology selection
- Providing recommendations on the selection of the most relevant methods (e.g. surveys, focus groups, in-depth interviews)
- Developing and justifying a mixed (hybrid) research design that effectively combines quantitative and qualitative methods for comprehensive analysis
- Advising on sampling methods (random, quota, cluster, etc.)
- Calculating the required sample size to ensure statistical significance and minimize sampling error
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Analytical support and reporting
- Providing advice on the interpretation of research results. Assistance in understanding the identified trends and relationships
- Application of various statistical methods (correlation analysis, regression, clustering) to identify hidden patterns that have strategic value
- Structuring and formatting final materials (reports and presentations) with an emphasis on key conclusions and practical recommendations
Cases
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