What we study
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Brand health study and potential brand study
- Determination of the share of the brand believers
- Detection of possible losses and gains of the brand
- Determination of the hare of potential customers
- Comparison of positions of the brand and positions of competitors
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Brand image study
- Analysis of perception of the basic attributes of the brand and the competitor's brand by target audience
- Determination of the importance of image characteristics to transform these perceptions into purposeful communication messages
- ИStudy of the influence of the brand image characteristics on the level of satisfaction with the brand/service
- Reveal of vacant image niches
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Product study
- Determination of directions of the product positioning
- Selection of the product target segment
- Determination of perspectives for the new product development
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Analysis of price elasticity, search of the best price
- Determination of an acceptable price range for the brand/TM
- Determination of the best price
- Obtaining concepts of dynamics of consumers' price expectations
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Testing
- Testing of the product (flavor profile, visual appearance, packaging, etc.)
- Determination of the product actual cost in the eyes of consumers (blind test)
- Determination of the advertising efficiency
- Testing of the positioning concept
- Determination of the effect created with the packaging
- Detection of the web site problem areas
Cases
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