The marketing studies aimed at comprehension of consumer behavior motives, determination of actual brand value, advertising efficiency enable the companies to take non-standard decisions with confidence and to promote brands within short time at various stages of their development
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Determination of market volume and potential
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Choice of optimal ways and channels to penetrate the market
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Evaluation of competitive environment
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Study of brand potential, health and image
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Evaluation of level of satisfaction with the brand
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Study of consumer life style
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Study of consumption situation and consumer motivation
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Consumer segmentation
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Testing of advertising concept and advertising products
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Evaluation of advertising campaign efficiency
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Testing of new products
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Testing of band changes (packing, taste, price, etc.)
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Tracking studies relating to research of brand positions and advertisement knowledge
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