Every day the competitive environment is getting tougher, the positions of the players are changing, and the rules are set by the players who have the knowledge to implement a consistent strategy.
To assess the situation on the Ukrainian market, our client – the international pharmaceutical brand – carries out systematic measurements evaluating the brand health, NPS, and other brand parameters in the category of botulinum toxins and dermal fillers.
This year, Yasno Research & Consulting Group has implemented the 5th wave of this project in Ukraine.
To implement the project, an online survey method with pre-recruiting was used. The research involved 45 physicians of three specialties: dermatologists, aesthetic cosmetologists, and plastic surgeons.
Apart from Ukraine, the research project was implemented in Germany, France, Italy, Turkey, China, Spain, Canada, Russia, Brazil, and Australia.
As a result of the research, the following tasks were solved:
- Identifying the brands of drugs that physicians use
- Analysis of the dosages used
- Evaluation of the drugs effectiveness
- Popularity rating of events of pharmaceutical representatives
Yasno Research & Consulting Group conducts pharmaceutical market researches for international brands.
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