The client, a software developer, was faced with the task of launching a new project – online weight loss courses. In order to study the market situation, it was necessary to conduct a competitor analysis, study the market structure, determine the market size, and also analyze the profiles of users of online weight loss services.
The project was implemented using the desk search method. The geography of the project included the analysis of resources and market players in Russia, Ukraine, and Belarus
As a result, the client was provided with the descriptions of the profiles of the target audience segments, the recommendations on an effective promotion strategy, pricing policy, functionality, and content of the resource.
The competitor analysis was presented in the form of a map of the strategic positions of the key players which allowed the client to develop a competitive proposal.
Desk search is an economical method of marketing research that allows to study the general situation in the market, to analyze the market trends, and to gain insight into competitive strategies.
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