Strategic research and consulting

Discover the insights which will transform the market

What we study and create
  • Determination of opportunities and risks of business development
    • Obtaining the market comprehensive information which allows to determine the opportunities for company development
    • Analysis of ambient environment (analysis of political risks, foreign policy conditions, macroeconomic factors, influence of probable legislative changes on business processes, investment climate, relationships with foreign partners)
  • Detection of company strengths and weaknesses, evaluation of opportunities and threats, development of strategy of further work
    • Detection of political, economic, social and technological aspects of ambient environment influencing the business processes
  • Reputation audit and consulting
    • Ratings of the brand/company awareness and confidence
    • Analysis of the brand/company image
    • Monitoring of the company reputation
    • Analysis of the factors influencing the reputation
    • Development of the reputation strategy
  • Efficiency of advertising and marketing activities evaluation
    • Examination of the system of collection and use of marketing information
    • Provision of the current information about decrease/increase of the TM/brand awareness level, about the efficiency of communications, about the factors influencing the choice of the brand, about the advertising campaign effectiveness
    • Evaluation of the effectiveness of advertising, marketing and PR campaigns over time with the help of tracking studies
  • Development/correction of marketing strategy
    • Development/correction of the marketing strategy taking into account the changes in consumers' behavior in case of decrease/increase of purchasing power, launch of new products/services, change of the price for competitors' products/services
    • Creation of the market penetration strategy for new products, brands
    • Creation of the company TM/brands positioning/repositioning
  • Creation of motivation programs
    • Search of motivating stimuli for every target group
    • Brand/service promotion
    • Sales promotion (program for consumers, dealers, agents, sales departments)
    • Development of relationship marketing strategy
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