The marketplaces occupy a worthy place in the modern commerce. According to the experts, by 2023 the volume of sales on the Internet will reach 6.5 trillion USD which is almost twice as much as in 2019 – 3.5 trillion.
One of the largest e-commerce platforms in the world is Amazon, the American company, through which goods from all over the world are sold. The Ukrainian sellers are no exception.
In order to identify a product that will be in demand among the audience of American consumers and to understand the important technical characteristics, a study was carried out on the category of ice makers.
We found out the competitive situation, analyzed the pricing policy and the consumer demands.
Desk research using specialized software for analyzing sales on the Amazon platform, content analysis of reviews.
Based on the results of the study, the report was prepared, including the following parameters:
- Number and description of main competitors
- Average monthly product sales in the niche
- Product price ranges and number of sales
- Characteristics of the best-selling products
- Product request frequency
- Directions for product improvement based on customer feedback
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