Every day the competitive environment is getting tougher, the positions of the players are changing, and the rules are set by the players who have the knowledge to implement a consistent strategy.
To assess the situation on the Ukrainian market, our client – the international pharmaceutical brand – carries out systematic measurements evaluating the brand health, NPS, and other brand parameters in the category of botulinum toxins and dermal fillers.
This year, Yasno Research & Consulting Group has implemented the 5th wave of this project in Ukraine.
To implement the project, an online survey method with pre-recruiting was used. The research involved 45 physicians of three specialties: dermatologists, aesthetic cosmetologists, and plastic surgeons.
Apart from Ukraine, the research project was implemented in Germany, France, Italy, Turkey, China, Spain, Canada, Russia, Brazil, and Australia.
As a result of the research, the following tasks were solved:
- Identifying the brands of drugs that physicians use
- Analysis of the dosages used
- Evaluation of the drugs effectiveness
- Popularity rating of events of pharmaceutical representatives
Yasno Research & Consulting Group conducts pharmaceutical market researches for international brands.
Marketing research in Ukraine regarding the brand health of aesthetic cosmetology products, NPS among dermatologists, cosmetologists, plastic surgeons. Online survey in Ukraine, Kiev, Kharkіv, Lvіv, Odessa, Dnipro.
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