Market Analysis for Launching an Online Weight Loss Services

About the project

The client, a software developer, was faced with the task of launching a new project – online weight loss courses. In order to study the market situation, it was necessary to conduct a competitor analysis, study the market structure, determine the market size, and also analyze the profiles of users of online weight loss services.

Our solution

The project was implemented using the desk search method. The geography of the project included the analysis of resources and market players in Russia, Ukraine, and Belarus

Results

As a result, the client was provided with the descriptions of the profiles of the target audience segments, the recommendations on an effective promotion strategy, pricing policy, functionality, and content of the resource.
The competitor analysis was presented in the form of a map of the strategic positions of the key players which allowed the client to develop a competitive proposal.
Desk search is an economical method of marketing research that allows to study the general situation in the market, to analyze the market trends, and to gain insight into competitive strategies.

The software developer was faced with the task of launching a new project – online weight loss courses. In order to study the market situation, we conducted an analysis of competitors, studied the structure of the market, determined the size of the market, and also analyzed the profiles of users of online weight loss services. Please get in touch with us to order the Desk Search study in Ukraine.

To get a consultation

Describe your project and we will contact you as soon as possible

    Thank you,
    Your request has been sent!
    We will contact you within 24 business hours