Services Sector

The researches of Yasno Research & Consulting Group allowing to determine the level of demand for a service, to detect vacant niches for company positioning, to find the possibilities to increase the Clients' loyalty as well as to generate the unique market offer are of the biggest interest for companies working in the servicing sphere.

Challenges Solved:


  • Determination of tendencies and prospects for market development
  • Evaluation of competitive environment
  • Study of Clients' life styles
  • Study of consumption situation and Clients' motivation
  • Study of Clients' needs and evaluation of the level of their satisfaction
  • Forecast of Clients' behavior 
  • Monitoring of competitors' prices
  • Search of vacant image niches for company positioning
  • Segment researches
  • Research of image and company reputation
  • Testing of advertising concept and advertising products
  • Evaluation of advertising campaign efficiency
  • Tracking studies relating to research of company positions
  • Research of personnel loyalty and motivation

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